What does SEO stand for

Search Engine Optimization (SEO) is your key to getting found on the web. SEO is the name given to activity that attempts to improve search engine ranking for your website.

There is no magic key to guarantee a first page ranking, no 'instant solution' to getting your website to the top of Google or any other search engine. SEO is hard work, it involves research and a long time analysing data, keyword research, dedication into creating content, finding link opportunities and obtaining a gradual and natural ranking increase over time.

Whether your site is static or dynamic, an SEO strategy has the ability to find new opportunities to help improve your business.
Whether your business is the size of the Disney Corporation or just getting started, SEO campaigns can work for you.

Businesses of all sizes across all industries recognise the value of digital marketing strategies that give you a chance to be seen with customers, both locally and across the globe. The first step in preparing a relevant strategy is to discuss with you your goals and what you want to achieve on the web.

The key to successful SEO is reviewing your online business inside and out, doing ample solid research around your business, your competitors and your industry, and building these results into an effective campaign. Never listen to anyone who tells you that one simple trick will put your website at the top of the rankings. Getting noticed on web searches requires deep analysis of your business, astute copy writing, and innovative engagement with prospective customers.

It is important to understand that SEO is a long-term strategy. A good rule of thumb is that it will take four to six months to start seeing results, and six months to a year for those results to become substantial. It takes time for search engines to recognize the changes. When results start appearing in the third and fourth months, they’re going to be minimal. By the sixth month things should be starting to move along nicely, but it will likely be closer to 12 months before the real payoff starts.

Remember, SEO is a highly cost-effective strategy for long term success, but only when you enter into it with eyes wide open and the right foundation is in place.