An added benefit of regular website maintenance is that an active site gets the attention of search engines. Websites that are continually updated and maintained appear higher in search results than sites that are not updated regularly. So regular website maintenance is a great way to get an edge over the competition when potential customers search for your products and services.
When maintaining your website, it is important to maintain the design elements for a consistent look, uphold your corporate identity by keeping your text in your corporate “voice,” and be mindful of the website’s structure to ensure visitors can find the information they need easily.
Typical website maintenance can include: